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Health
Imaging subsidiary of major technology corporation |
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| The
client was concerned about anecdotal customer support problems unidentified
in two previous internal surveys. The concern dealt with customer service
and support following installation of health imaging equipment throughout
the United States. They wanted an experienced third-party to gather objective
information on which to base operational decisions. |
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| Collaborating
with the client, JFA designed and administered a comprehensive telephone
survey of their customers. The data from the survey was analyzed and presented
along with operational recommendations suggested by the findings. |
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| Specific
findings from the survey pinpointed customer support problems that were
threatening customer loyalty and the subsequent loss of revenue. Structural
and process changes were made to address these customer concerns resulting
in greatly improved customer service. |
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Copyright
© JFA Consulting, Inc. 2004 |
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